Medical Records presents the debut full-length release of Le Cliche, entitled ‘Consumer Behaviour’. The album consists of 11 songs influenced largely by European synth pop of the late 1970’s and early 1980’s. The music might be best described as minimal synth, synth pop, postmodernist, cold assembly line with neo consumerist themes, based on the use of synth sequences and virtual voices. Le Cliche is the synth project of Gerard Ryan, native of Limerick (Ireland). All of the tracks on the album are from the 2012-2014 period except for ‘I woke up this morning (like I always do)’, which is a reimagining of a 1984 demo of the track entitled ‘I dreamt I was dead’. ‘Production Line’, is the mostly instrumental opening track to the album which clearly displays its Kraftwerkian influences. The Le Cliche sound is attained by combining a mix of old and new technologies.

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